5 Reasons Graphic Design Matters

Your business success, whether you realise it or not, depends on outstanding Graphic Design. It isn’t just about making things look pretty, it’s a form of communication with your existing and prospective customers. Graphic Design in Business literally brings the saying “pictures speak a thousand words” to life.

1. First Impressions

They really do count! Imagine this… the very first time someone ever interacts with you or your business they will undoubtedly lay their eyes on a piece of your business’ graphic design. It could be in the form of a business card, a flyer or poster, or perhaps a marketing email. So what if that piece of graphic design is less design and more just a load of words and colours thrown together without clearly thinking about the message that it portrays? Its fairly certain that it will scream unprofessional, and make you and your business look very much like a “half a job” kind of outfit.

A beautifully crafted business card, a thoughtfully created flyer, a well crafted email, will all make a lasting impression with the individual that comes in to contact with it. A single piece of graphic design will communicate information, it will speak to you subconsciously, and most of all it will register with you on an emotional level. When you reach someone emotionally you connect with them on a whole new level, and thats how relationships begin, even in business.

2. Efficiency

Graphic Design allows a business to communicate large amounts of information both consciously and subconsciously, and is an extremely efficient delivery tool.

Visual stimulus allows for better understanding and recollection. So that first time someone see’s a piece of your marketing literature they might not necessarily get in touch straight away, but they are highly likely to remember you, for when it really matters to them!

3. Consistency

Being consistent with your graphic design allows you to build a solid brand. It speaks volumes about the way you do business, and it helps build trust with your prospective and existing customers. Consistent graphic design applied across all aspects of your business helps you to build credibility for your business through visual communication.

4. Creativity

To succeed in business you must be better than your competition. You have to give customers a reason to spend their money with you over and above your competition. Graphic design allows you to be creative, and to reach out to your customers in a way that your competition does not.

Finding creative ways to portray your messages, ideas, products and so on, allows you to stand out from the crowd. And when you get creative with your graphic design you can play with emotions, and as we have already hinted at, emotions make for very strong responses when it comes to spending money.

5. Brand

Graphic design is a visual way of telling the story of your business. It connects you with people on an emotional level, and it allows people to “understand” you. Graphic design when done well will simplify your business for those that do not know it, and it will take them on a journey. It will stir emotion, encourage contact, and create desire for your product or service.

It is interesting to see so many large national and multi-national brands that changed their brand message many years ago, yet they now return to their original branding in order to re-connect with their customers. Supermarkets and convenience retailers have done this exceptionally well in recent years, and their success demonstrates the power of graphic design.

Conclusion

For many, when first starting their business, there is a tendency to bootstrap. By this I mean save money wherever possible. Unfortunately, those savings tend to be in areas that do damage to their business growth rather than assist it.

There’s plenty of “free logo creator” and “build your own website” tools available, and thats all well and good, but what those tools don’t offer is years of experience of creating graphic design elements that really “speak” to people. They don’t offer the professional input that a graphic designer provides, and they most certainly don’t stand out from the crowd.

The next time you see the branding of another business, take a moment to study it. Do you think the founder sat and designed it on a free online template, or do you think it was professionally crafted for maximum impact? You are likely to guess correctly, and that should tell you all you need to know. If you can tell, then so can everyone else. Compare two businesses in competition with each other, one that “did it themselves” and one that invested in professional design. Which would you choose to spend your money with? Graphic Design says more about your business than words ever could.

Business Cards for Maid in Yorkshire

We recently had the pleasure of working with Samantha of Maid in Yorkshire, designing her Business Cards for her new business.

We worked closely with Sam to develop her branding and then apply that to the design of her cards. She was extremely pleased with the result, and we look forward to working with her on future projects.

Save £600 during August

Save £600 during August.

Throughout August 2019 we are giving the first 10 lucky customers a complete graphic design, web design and web hosting package worth £1200, a chance to save £600 during August. Thats a massive saving of 50%.

Graphic Design

We’ll create your identity by crafting a superb logo that clearly represents your business, or if you are re-branding we’ll give your existing one a spruce up. We’ll create brand guidelines to accompany it, and will even develop artwork for all of your business stationary and advertising materials.

Web Design

A five page content managed website will allow you to start your online presence in the right way, and will allow you to build on it as your business grows. We’ll get you started, provide all the training you need, and support you with it after launch too.

Web Services

From domain name registration, shared web hosting and webmail to a years SSL Certificate and quarterly backups of your website. We’ll provide all of these services for a year.

Total value of package = £1,200

What you pay = £600

Saving = 50%!!!

To save £600 during August click to find out more

Our new website is here

We’ve had a little freshen up of our very own website, and we are pleased to finally be able to launch our refreshed and redesigned pages. We’ve simplified our page structure, reduced the “blurb”, focusing on simple and concise information, and have made it much easier to contact us with your queries.

We’ve also introduced our latest news/design blog feature, where we’ll be keeping you up-to-date with things happening here at Knavesmire Creative Ltd as well as sharing design news, hints, tips and tricks… for free! There’s also an email newsletter for you to subscribe to… take a look in the footer where you can add your email address and name and we’ll sort the rest.

So, make a cuppa, sit back and have a little browse around, and don’t forget to get in touch if you’d like to talk to us about any of our products or services.

York Triathlon Club

We’ve been working with York Triathlon Club to design a range of recruitment materials including letterheads, business and membership cards, flyers, posters, document holders and exhibition equipment such as pop-up banners. Branding and print product/exhibition equipment was provided and created by other companies.

From concept and design through to proofing and delivering a full range of digital filetypes we have worked closely with the club to ensure that they were pleased with the finished results. We also continue to work with them on ad-hoc design projects.

Custom Party Invitations

Here at Knavesmire Creative we don’t just work with businesses. We can help with all of your graphic design needs, regardless of what they are. Here’s a little project we did for Jacky, who wanted to send her birthday party guests the perfect custom party invitations to her 80’s disco themed party.

We produced artwork for the invited and provided print-ready files for her to send direct to her printer. The results were great and the invites went down a treat, and we hear that the party was a night to remember.