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Clare Crochet Blankets New Website

We have recently launched a brand new ecommerce website for Clare Crochet Blankets, a small business from Staffordshire and fellow Theo Paphitis #SBS Winner.

We started the Clare Crochet Blankets project by designing a logo from scratch, drawn as a vectored image that allows it to be used at all sizes without the loss of quality when printed. many companies are only given a JPEG or PNG variation, saved to a specific size, and usually for use on the web and smaller business print stationary, but if you want to use it for anything bigger then you start to see pixelation. The bigger it goes the worse the pixelation becomes. With a vector file the quality is retained regardless of the size, so you can use it for absolutely any purpose safe in the knowledge that you will always portray a quality and professional image.

We then designed basic print stationary such as business cards, with files provided in a print-ready format, as well as in pre-saved variations such as JPEG, PNG and PDF.

A brand-new ecommerce website to sell quality hand-made crocheted blankets was also needed. We took a “less is more” approach, using lots of white space and bold focus points in order to draw visitor attention to new and popular products. The checkout process is simple, fast and efficient, and already customer feedback for Clare Crochet Blankets has been exceptional.

We have also provided the domain name registration, website hosting and SSL Certificate, and continue to provide regular website maintenance.

If you get a moment please take a look at the site HERE, and if you can, why not support this new small business and purchase an amazing hand-crotcheted blanket whilst you are there.

If you’d like to find out more about how we can help your business please get in touch and we’ll be happy to have a no-obligations chat.

Wycon (UK) Ltd

We recently worked Wycon (UK) Ltd, a local Mezzanine Floor and Commercial Racking Specialist to re-develop their website that had been in service for a few years and was in need of a new lease of life.

As part of the project we also assisted with re-drawing their logo so that they had a high-quality vector file to be able to use for all of their future print requirements, and took over their email and website hosting to ensure a smoother and more reliable service. It also means that we can act as a one-stop-shop for them, and can react quickly to any requests that are made.

The new website includes interactive features, is intuitive, responsive to all devices, and is a solid foundation on which Wycon (UK) Ltd can develop over the coming weeks, months and years.

Wycon (UK) Ltd

You can find the live site HERE.

Are you considering re-developing your own website? Or do you need professional graphic design services for web and/or print projects? If so then get in touch to discuss how Knavesmire Creative Ltd can help you.

Minimalistic Web Design

Why Minimalistic Web Design Works

Minimalistic Web Design, and Graphic Design in general, has been growing in popularity over the last 12 months, and in 2020 is likely to become one of the most widely used design trends. But why? 

Minimalistic Web Design is all about simplifying the user experience by removing any unnecessary elements that cloud the message that the website is trying to communicate. With too many distractions the brain cannot concentrate fully, and so with Minimalistic Web Design we aim to make the entire experience easier on the brain, and indeed the eye. 

When you present a simple, clear, easily identifiable and understandable message, achieving a timely conversion is far more likely. 

When you visit a minimalistic website, you won’t find any unnecessary tabs, drop-down menus or pop-ups, etc, etc. 

What you will find is lots of negative space, big and strong images, contrasting colours and bold typography. 

There’s a number of solid arguments as to why taking a minimalist approach to your website design works best: 

  1. Easy to Navigate – People are short on time. They want to be able to find the information they are looking for immediately. They really really REALLY don’t want to have to work hard to find it. A simplified navigation process means less clicks to find the content they require.
  2. Fast! – If there’s less going on then it takes less time to load the page, and as in the point made above, people don’t have the time to wait for your welcome videos, cool animations and sound bites to load. Minimal content = minimal load times.
  3. Less to break – When you have a tonne of features, plugins, apps and so on, there’s more to break, meaning that site maintenance can be as much of a chore as building the site in the first place. A minimalistic approach keeps things super-clean and running like a dream.
  4. Relevant for longer – Design trends change at great pace, yet minimalistic approaches stay crisper and sharper for longer, reducing the amount of revision required. If you spend less time keeping your site relevant you create more time to do the things that really matter.
  5. Search Engines LOVE IT! – Minimalism makes it super easy for search engine bots to crawl. The simplified code allows them to crawl at lightning fast pace, and search engines love that!
  6. Memorable – Clean, crisp and bold designs stick firmly in the mind. They leave an imprint in the mind’s eye that last way longer than a site full of clutter. This makes an individual’s recall of the information you have communicated much easier and faster. 

There are of course a few negative elements to taking a minimalistic approach to your website design: 

  1. It can be harder to communicate more complex concepts.
  2. Going “over-minimalistic” can leave a design appearing unfinished and rough around the edges. 

It depends entirely on your end-user as to whether taking a minimalistic approach is right for you. A business consultant might find that a minimalistic web design creates a barrier to communicating their products and services effectively, whilst a photographer may experience a surge in visitors and interaction by going minimal. You have to fully understand the people you are trying to reach in order to know whether a minimalistic approach will work for you or not. 

So, you’ve decided that minimal is optimal. How do you implement it? 

Use White Space 

White space is the space around your content. Using lots of white space draws immediate focus and attention to the content of the page, in the exact order you want the user to see it. 

White space creates impact, a little like using a highlighter pen in a book. 

White space captivates your audience. 

Colour Choice 

Use no more than three colours on the page. 

Balance vivid colours with more subtle tones and stick to colour pallets that work together. You want to use colour to create emotion in your user – good emotion! You can use colour pallets to stimulate, excite and create passion and urgency. Of course, bad colour choices can do the complete opposite. 

Use Beautiful Fonts 

There are so many amazingly beautiful fonts out there that are bold and as with colour choice, a solid font choice can really stir up emotion. 

Please, whatever you do, DO NOT USE COMIC SANS!!!!! 

The confident use of white space coupled with subtle colour choices can massively enhance the way a user interprets your font choices. This allows you a freedom to experiment with less commonly used fonts that you wouldn’t normally have. 

Make Navigation Simple 

We’ve already eluded to this but remove the “too much choice” from your menus to make it faster and easier for your user to navigate your content. 

Not only does it make it easier to find what they are looking for, it also ensures that you focus your content accordingly, using less pointless blurb to fill your page. 

Use Text Blocks 

Stay away from paragraph after paragraph and break up your content in to blocks. Position your blocks in order of how you want your visitors to read/view the content. 

Remember, when someone reads they read left to right, top to bottom. Even when scanning. So, ensure that any message you communicate takes this approach. 

Pictures Speak a Thousand Words 

Use carefully selected images. Big, bold, and bright will stir emotion, and a well thought out image may allow you to reduce to amount of text required to communicate your message. Let your imagery do “some” of the talking for you. 

It’s in the detail 

Small little detailing, used sparingly, can completely transform your design. Something as simple as a little underscore on your navigation menu to highlight the page they are viewing completely changes a user’s understanding of where on the site they are currently sat. 

Small details can turn a minimalistic website design into an amazing user experience. 

Final thought… 

Never sacrifice your websites usability for trendy visuals. It doesn’t work. Focus instead on creating a simplistic, well organised approach to presenting your data, and continually strive to make a user’s experience as efficient as possible.

Click here to take a look at some award winning Minimalistic Web Designs.

Happy Christmas

Happy Christmas

We’d lie to take this opportunity to wish all of our wonderful customers a very Happy Christmas and a Happy New Year.

We will be closed from the 24th December until the 2nd January, although we’ll continue to monitor our Web Services and react to urgent issues should they arise.

Thanks for making 2019 a great year, and we look forward to getting back to it in 2020, with lots of new and exciting things planned!

5 Reasons Graphic Design Matters

Your business success, whether you realise it or not, depends on outstanding Graphic Design. It isn’t just about making things look pretty, it’s a form of communication with your existing and prospective customers. Graphic Design in Business literally brings the saying “pictures speak a thousand words” to life.

1. First Impressions

They really do count! Imagine this… the very first time someone ever interacts with you or your business they will undoubtedly lay their eyes on a piece of your business’ graphic design. It could be in the form of a business card, a flyer or poster, or perhaps a marketing email. So what if that piece of graphic design is less design and more just a load of words and colours thrown together without clearly thinking about the message that it portrays? Its fairly certain that it will scream unprofessional, and make you and your business look very much like a “half a job” kind of outfit.

A beautifully crafted business card, a thoughtfully created flyer, a well crafted email, will all make a lasting impression with the individual that comes in to contact with it. A single piece of graphic design will communicate information, it will speak to you subconsciously, and most of all it will register with you on an emotional level. When you reach someone emotionally you connect with them on a whole new level, and thats how relationships begin, even in business.

2. Efficiency

Graphic Design allows a business to communicate large amounts of information both consciously and subconsciously, and is an extremely efficient delivery tool.

Visual stimulus allows for better understanding and recollection. So that first time someone see’s a piece of your marketing literature they might not necessarily get in touch straight away, but they are highly likely to remember you, for when it really matters to them!

3. Consistency

Being consistent with your graphic design allows you to build a solid brand. It speaks volumes about the way you do business, and it helps build trust with your prospective and existing customers. Consistent graphic design applied across all aspects of your business helps you to build credibility for your business through visual communication.

4. Creativity

To succeed in business you must be better than your competition. You have to give customers a reason to spend their money with you over and above your competition. Graphic design allows you to be creative, and to reach out to your customers in a way that your competition does not.

Finding creative ways to portray your messages, ideas, products and so on, allows you to stand out from the crowd. And when you get creative with your graphic design you can play with emotions, and as we have already hinted at, emotions make for very strong responses when it comes to spending money.

5. Brand

Graphic design is a visual way of telling the story of your business. It connects you with people on an emotional level, and it allows people to “understand” you. Graphic design when done well will simplify your business for those that do not know it, and it will take them on a journey. It will stir emotion, encourage contact, and create desire for your product or service.

It is interesting to see so many large national and multi-national brands that changed their brand message many years ago, yet they now return to their original branding in order to re-connect with their customers. Supermarkets and convenience retailers have done this exceptionally well in recent years, and their success demonstrates the power of graphic design.

Conclusion

For many, when first starting their business, there is a tendency to bootstrap. By this I mean save money wherever possible. Unfortunately, those savings tend to be in areas that do damage to their business growth rather than assist it.

There’s plenty of “free logo creator” and “build your own website” tools available, and thats all well and good, but what those tools don’t offer is years of experience of creating graphic design elements that really “speak” to people. They don’t offer the professional input that a graphic designer provides, and they most certainly don’t stand out from the crowd.

The next time you see the branding of another business, take a moment to study it. Do you think the founder sat and designed it on a free online template, or do you think it was professionally crafted for maximum impact? You are likely to guess correctly, and that should tell you all you need to know. If you can tell, then so can everyone else. Compare two businesses in competition with each other, one that “did it themselves” and one that invested in professional design. Which would you choose to spend your money with? Graphic Design says more about your business than words ever could.

Business Cards for Maid in Yorkshire

We recently had the pleasure of working with Samantha of Maid in Yorkshire, designing her Business Cards for her new business.

We worked closely with Sam to develop her branding and then apply that to the design of her cards. She was extremely pleased with the result, and we look forward to working with her on future projects.

Save £600 during August

Save £600 during August.

Throughout August 2019 we are giving the first 10 lucky customers a complete graphic design, web design and web hosting package worth £1200, a chance to save £600 during August. Thats a massive saving of 50%.

Graphic Design

We’ll create your identity by crafting a superb logo that clearly represents your business, or if you are re-branding we’ll give your existing one a spruce up. We’ll create brand guidelines to accompany it, and will even develop artwork for all of your business stationary and advertising materials.

Web Design

A five page content managed website will allow you to start your online presence in the right way, and will allow you to build on it as your business grows. We’ll get you started, provide all the training you need, and support you with it after launch too.

Web Services

From domain name registration, shared web hosting and webmail to a years SSL Certificate and quarterly backups of your website. We’ll provide all of these services for a year.

Total value of package = £1,200

What you pay = £600

Saving = 50%!!!

To save £600 during August click to find out more

Website Design and Build – White Starrs

We recently assisted the White Starrs Party Band in migrating their website from a WordPress.org hosted site to a standalone website that they were able to take complete control of. We looked after their domain name registration, shared web hosting, website design and build, and then spent a little time with them to ensure they knew how to administer the site effectively.

Domain Name Registration:

We offer the main domain name extensions at very competitive prices, and will look after the registration and renewal (or cancellation) of each of your domains for you, meaning that you have more time to focus on building your online empire.

Website Hosting:

Our shared web hosting service means that you can have a powerful hosting package at a fraction of the cost of the big hosting companies, and we also personally manage the package for you, leaving you plenty of time for the far more important things. We take all of the stress out of managing a hosting package, so all you need to worry about is keeping your website fresh and focused.

SSL Certificates:

If we have registered your domain name and provide your web hosting package then we can also provide your SSL Certificate. It is now good practice (and search engines such as Google now require it) to have your site encrypted. SSL Certificates are digitally signed certificates that show a user whether or not your site is protected, and unprotected sites are now being blacklisted on search engines. So to ensure you appear in search results and to show your site visitors that you are trustworthy, then an SSL Certificate is essential.

Web Design:

We can design and build a website to your specification and work to most budgets. Our sites are user-friendly for both the visitor and the administrator. We can also offer website backups, and general maintenance services to give you complete piece of mind.

To find out more, get in touch.

Our new website is here

We’ve had a little freshen up of our very own website, and we are pleased to finally be able to launch our refreshed and redesigned pages. We’ve simplified our page structure, reduced the “blurb”, focusing on simple and concise information, and have made it much easier to contact us with your queries.

We’ve also introduced our latest news/design blog feature, where we’ll be keeping you up-to-date with things happening here at Knavesmire Creative Ltd as well as sharing design news, hints, tips and tricks… for free! There’s also an email newsletter for you to subscribe to… take a look in the footer where you can add your email address and name and we’ll sort the rest.

So, make a cuppa, sit back and have a little browse around, and don’t forget to get in touch if you’d like to talk to us about any of our products or services.

York Triathlon Club

We’ve been working with York Triathlon Club to design a range of recruitment materials including letterheads, business and membership cards, flyers, posters, document holders and exhibition equipment such as pop-up banners. Branding and print product/exhibition equipment was provided and created by other companies.

From concept and design through to proofing and delivering a full range of digital filetypes we have worked closely with the club to ensure that they were pleased with the finished results. We also continue to work with them on ad-hoc design projects.